Retailing
epub |eng | 2012-03-16 | Author:Richard Harris

34. Consumer magazines learn to cater to owner-builders. It took months, and sometimes years, for magazine editors to recognize the magnitude of the amateur building boom. Source: Parents’ Magazine 24, ...
( Category: Retailing March 17,2020 )
epub |eng | | Author:Joseph Turow

While many, if not most, loyalty programs can offer real value to shoppers, their unstated aim is also to train people to give up personal data willingly. shopkick, which pioneered ...
( Category: Consumer Behavior April 26,2017 )
epub |eng | 2014-07-15 | Author:James J. Farrell [Farrell, James J.]

Americans go to malls for many reasons. We’re “just looking” for stuff and the self, commodities and community, novelty and time, and, of course, a bargain. We’re hoping to buy ...
( Category: Retailing March 22,2017 )
epub, mobi |eng | 2015-03-19 | Author:Dave Kerpen & Carrie Kerpen & Mallorie Rosenbluth & Meg Riedinger [Kerpen, Dave]

WHY SHOULD YOU ASK A LOT OF QUESTIONS, AGAIN? If social media is a conversation, you can’t possibly be an active participant without asking questions. Asking your customers, prospects, and ...
( Category: E-Commerce March 19,2017 )
epub |eng | 2016-11-21 | Author:Bullard, Brittany [Bullard, Brittany]

MARKDOWN/CLEARANCE PRICING As merchandise begins to age, there comes a point in the product life cycle where this inventory shifts from regular/promotional pricing to markdowns (or clearance). The typical fashion ...
( Category: Retailing March 13,2017 )
epub |eng | 2013-11-17 | Author:Denise Lee Yohn

Great Brands Employ Brand Attraction Brand managers who chase customers may believe they’re doing the smart thing, seeking to maximize the breadth of customer appeal, but they are often taking ...
( Category: Marketing June 12,2016 )
epub |eng | 2016-05-31 | Author:Marsha Collier

Selecting a category Many eBay sellers will tell you that selecting the exact category isn’t crucial to achieving the highest price for your item — and they’re right. The bulk ...
( Category: eBay May 28,2016 )
epub |eng | 2015-05-21 | Author:Daniel Korschun [Korschun, Daniel]

11 “Stick Your Neck Out” It was sunny and seventy-five degrees. August 16, 2014, was a beautiful day for the 115th Old Home Day Parade in Londonderry, New Hampshire. Ten ...
( Category: Retailing May 8,2016 )
epub |eng | 2012-06-02 | Author:Beth Hayden

And here’s a tip from Rex Sorgatz of fimoculous.com to keep in mind as you begin the process of curating content for your audience: “The role of a curator is ...
( Category: Retailing May 2,2016 )
epub |eng | 2016-04-25 | Author:Joel Elad

( Category: Social Media for Business April 24,2016 )
epub |eng | 2016-03-07 | Author:Colligan, Paul

How Do I Make my Video Go “Viral”? I remember that day when he looked me in the eye and said, “Oh, we don’t have a marketing budget, we’re just ...
( Category: Advertising April 9,2016 )